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How to leverage the Internet in MLMCopyright 2005 Steve LowellMost people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site. Your marketing system should fulfill four critical functions in order to peek the interest of your prospect to the point where they either come back to you for more information, or they remove themselves from the prospect pool. First of all, your system should promote you as a professional. This adds to your credibility and makes it much easier for your prospects to understand that you are serious about your business and that you are capable of helping them. To accomplish this, whatever resource you use to begin to promote your business should somehow be professionally labeled or marked as coming from you. This is not to say that you must be the author or presenter of the material, but that material should be accompanied buy some promotional entity which depicts you as the deliverer of professional information. If your resources are on-line, you should have a professional looking photo and/or a short professional bio on the web site. By promoting yourself first as a reliable source of information, you will build trust and rapport with your prospects, increasing their chances of allowing you the privilege of helping them solve their unwanted condition. The second critical function of your marketing system should be to emotionally engage your prospect so that they can relate to the information on a personal level. By presenting an emotionally compelling presentation, your prospect's mind will be more accepting to the information that follows. Remember that the reason your prospect is examining your information in the first place is because they have indicated a specific discontent that they need to have serviced. Your marketing system should remind them of the feelings of discontent that they experience, so that they become excited about the possibility of solving that discontent. Since most decisions are made based on how we feel, it is critical that your prospect become emotionally involved. This emotional involvement will help your prospect to make the decision to continue exploring your information. Appeal to your prospects emotional senses using specific questioning, a generic audio, video or on-line presentation which brings your prospect's sense of discontent back to the surface in order to prepare them for the next step. The third function of your marketing system should be to educate your prospect so that your prospect is clear that this is a network marketing business. In a previous article entitled “100% Rejection Free MLM Prospecting”, I provided the following advice, and it's worth repeating here because it is highly critical to the effectiveness of your on-line prospecting initiatives: Don't trick your prospects into attending a meeting or live presentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated and it puts you in a position where you may have to deal with those objections yourself. Use a system that informs the prospect of the MLM nature of your business without your input. That way, you will not attract difficult questions from your prospect. If your prospect is completely un-accepting of the MLM business model, they will bow out of the process at this point. By using a video or other tool to inform your prospect that your business in Network Marketing, you allow the prospect to absorb and consider that information on their own time on their own terms. They will be much more appreciative of this consideration than if they had invested time to attend a lengthy “opportunity meeting” You want to know if your prospect is resistant to the MLM business model at this point so that you can stop investing time in trying to recruit someone who does not want to be recruited. This is a major problem area for most inexperienced network marketers. The fourth function of your marketing system is to pre-qualify your prospect by requiring some sort of action on the part of the prospect. Maybe they have to fill in a form on-line, or complete a short questionnaire. If your prospect completes the required action, after they have been educated, that will tell you that your prospect understands that your business is MLM and they are accepting of the concept and they are likely open to exploring your offerings further…otherwise they would not have completed the process. The reason this is so important is because by giving your prospect a task to complete, you are pre-qualifying their level of commitment to solving their discontent, and you are giving them an easy way out in that if they decide that they are not interested in following through any further, they simply wont complete the task. This removes the rejection factor completely from the equation, and allows you to invest your time only with those prospects who have demonstrated a sincere interest by completing the tasks requested of them. The marketing system that I use is a compilation of generic systems, connected together to form an effective and easy to follow marketing and pre-qualification system which can be used by any network marketing professional in any network marketing business. I recommend that you visit the MLM Executive Roundtable website at the URL below and subscribe to the MLM Daily Meeting Minute, a free 30 day audio program that will provide you with proven Network Marketing tips, hints and suggestions each day for 30 days. About the author: Steve Lowell is president of SJ Lowell Inc. in Ottawa, Ontario Canada; a business consulting firm and founder of The MLM Executive Roundtable at http://www.MLMRoundTable.com Registerfor the free 30 day “MLM Daily Meeting Minute” and receive powerful network marketing tips each day for 30 days. www.MLMRoundTable.com Circulated by Article Emporium Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You! Copyright 2005 Michael Port & Associates LLC What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to the world. So why then do most professionals play it safe and hide their creativit... PPC Management Starts with A Great Keyword List Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc. Here's a quick example... 5 Powerful Ways to Make Money Online with a Website There are many ways to make money online and the best way for you is to simply be creative with your skills, knowledge, and abilities. However, the following five options are powerful ways to make money online with a website and definite something you should consider. #1 ... Six Ways to Stretch your Advertising Dollars Every business worries about advertising costs and the effectiveness of their advertising. Inserts into newspapers are often thrown away before anyone looks at them. How can you get your advertising dollars to stretch and generate sales? Whether you are an Internet-based business ... Diary of Beginning Home Business Entrepreneur Part 1 Diary of Beginning Home Business Entrepreneur Part 1. Introduction Hello entrepreneurs. I have been in business for about 3 months. I started my business to become rich and get out of my job. The current job position I hold is a computer network teacher in a me... Selecting a Quality Domain Name Copyright 2005 Shelley Lowery When you're ready to launch your web site and you're trying to select a good domain name, there are many factors that need to be taken into consideration. Select a Domain Name that Reflects Your Web Site Above all else, your domain... Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note Copyright 2005 Off the Page Writing and Submitting Articles is More about Psychology than Writing Skill I've discovered that even when a person understands the benefits from writing and submitting articles, there's seldom a snowball's chance in h*ll that they'll do it... 10 Steps to Creating Your Smalll Business Disaster Plan Copyright 2005 Donna Gunter I'm a recent Hurricane Rita evacuee and survived the evacuation and the ensuing hurricane. Running from a hurricane isn't something I've ever had to do before, nor is it something I'd ever like to do again. However, as a solo business owner, I'm... The Benefits and Risks of Pay-Per-Click Many companies have been "buying their way to the top" of search engines using Pay-Per-Click (PPC) campaigns. Should you promote your Website with PPC? There's no simple answer. But in this REDiTIPS we offer an introduction to PPC so you can make an informed decision. 1. Write product reviews. Give your readers the lowdown on products that you've tried, and earn commissions by publishing the review with your affiliate link. 2. Use testimonials. Increase your reader's confidence in your product by including a couple of ... Five Minutes This article may only be reproduced in its entirety, including the resource box and subscription information electronically or in print. A courtesy copy of your publication would be nice, too! Five Minutes By Dan Reinhold Everyday. Back in the early days of developing my home based business, I went for the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). ... How to leverage the Internet in MLM Copyright 2005 Steve Lowell Most people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site. Your marketing system should fulfill fo... Poster Digital Printing at its Best The most commonly used style in poster digital printing today are those digital posters with photographs in it. Since photographs embody life and energy, they seem to attract more customers to take into further detail in the poster later on be interested in the business that the di... Using Autoresponders In Your Online Business Copyright 2005 Paul Jesse Autoresponders return previously stored messages or sets of messages in response to any email sent to that autoresponder address. Almost all paid web hosts and many of the free ones provide autoresponders as part of their hosting service. ...
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