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Quality Beats Quantity Every TimeBack in the early days of developing my home based business, Iwent for the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). For online marketing, it helps greatly to get your website in front of people who are actually looking for the product, service, or opportunity that you are offering. This refers to the concept of marketing your sites to your target audience, rather than wasting your time, effort, and money on people who are not already interested in what you have to offer. Be wary of "massive action" techniques in this era when many ISPs feel their hottest marketing theme is the blocking of incoming emails, which they decide their customers do not want to receive (they are the self appointed "information police"). Many of the sources of cheap, high volume leads supply you with leads that have absolutely no interest in your particular business (or product or service) and furthermore, have been put into the list in such a manner that can get you into trouble with your ISP because you are unwittingly spamming (many of these bulk lead lists are created by robots that crawl the Internet and harvest email addresses) the recipients. In order to be effective in the promotion your particular proposition, whatever it is, you have to seek out your target market. This is as true online as it is offline. Just because you are able to reach huge numbers of people with your message on the Internet far more cheaply and quickly than you can offline, does this necessarily mean you should? What's the point of devoting your time and energies to marketing to a massive group of people without first knowing whether they, as a group, have a general interest in what you are offering? It is much more efficient and effective to first find out where your prospective customers congregate, and then target that congregation, than it is to use a shotgun approach and hope that one of your pellets will somehow find its target (you know... throw enough up against the wall and something is bound to stick). You will find that by selectively targeting your prospects before marketing to them, your conversion ratio (the proportion of your target market that takes positive action and actually purchases your product or service) will be much higher than the results you would otherwise achieve without first taking the time to target your prospects. Once again, quality wins out over quantity. It seems that a great many webmasters have not stopped to ask themselves the all-important question...What is the purpose of my web site? For some reason, many of them seem to think that the purpose of their web site is to give away freebies. Or it could be to be a "showcase" for their products. Or it could be to create links to all kinds of resources. Or it could be to have fancy flash graphics and build a brand name. One of the biggest mistakes people new to web design make is going for more "flash" than substance. They bog down their site with a bunch of fancy colored backgrounds, 3-D text, flash presentations, etc. If a visitor to your site is using a 56K connection and has wait to more than 8 seconds for it to load (which can easily happen on sites heavy with graphics), you can expect to lose about 1/3 of your visitors. If you're a business, the purpose of your web site is to sell a product or service. Your web site should have one main focus. It should not be selling a dozen products, a dozen opportunities, or linking to a bunch of different affiliate programs. Presenting too many options has a tendency to confuse your visitor. When someone visits your site, it should be clearly obvious what one action you want him or her to take. About the author: Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at http://www.business-at-home.usfor more details. Circulated by Article Emporium Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You! Copyright 2005 Michael Port & Associates LLC What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to the world. So why then do most professionals play it safe and hide their creativit... PPC Management Starts with A Great Keyword List Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc. Here's a quick example... 5 Powerful Ways to Make Money Online with a Website There are many ways to make money online and the best way for you is to simply be creative with your skills, knowledge, and abilities. However, the following five options are powerful ways to make money online with a website and definite something you should consider. #1 ... Six Ways to Stretch your Advertising Dollars Every business worries about advertising costs and the effectiveness of their advertising. Inserts into newspapers are often thrown away before anyone looks at them. How can you get your advertising dollars to stretch and generate sales? Whether you are an Internet-based business ... Diary of Beginning Home Business Entrepreneur Part 1 Diary of Beginning Home Business Entrepreneur Part 1. Introduction Hello entrepreneurs. I have been in business for about 3 months. I started my business to become rich and get out of my job. The current job position I hold is a computer network teacher in a me... Selecting a Quality Domain Name Copyright 2005 Shelley Lowery When you're ready to launch your web site and you're trying to select a good domain name, there are many factors that need to be taken into consideration. Select a Domain Name that Reflects Your Web Site Above all else, your domain... Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note Copyright 2005 Off the Page Writing and Submitting Articles is More about Psychology than Writing Skill I've discovered that even when a person understands the benefits from writing and submitting articles, there's seldom a snowball's chance in h*ll that they'll do it... 10 Steps to Creating Your Smalll Business Disaster Plan Copyright 2005 Donna Gunter I'm a recent Hurricane Rita evacuee and survived the evacuation and the ensuing hurricane. Running from a hurricane isn't something I've ever had to do before, nor is it something I'd ever like to do again. However, as a solo business owner, I'm... The Benefits and Risks of Pay-Per-Click Many companies have been "buying their way to the top" of search engines using Pay-Per-Click (PPC) campaigns. Should you promote your Website with PPC? There's no simple answer. But in this REDiTIPS we offer an introduction to PPC so you can make an informed decision. 1. Write product reviews. Give your readers the lowdown on products that you've tried, and earn commissions by publishing the review with your affiliate link. 2. Use testimonials. Increase your reader's confidence in your product by including a couple of ... Five Minutes This article may only be reproduced in its entirety, including the resource box and subscription information electronically or in print. A courtesy copy of your publication would be nice, too! Five Minutes By Dan Reinhold Everyday. Back in the early days of developing my home based business, I went for the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). ... How to leverage the Internet in MLM Copyright 2005 Steve Lowell Most people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site. Your marketing system should fulfill fo... Poster Digital Printing at its Best The most commonly used style in poster digital printing today are those digital posters with photographs in it. Since photographs embody life and energy, they seem to attract more customers to take into further detail in the poster later on be interested in the business that the di... Using Autoresponders In Your Online Business Copyright 2005 Paul Jesse Autoresponders return previously stored messages or sets of messages in response to any email sent to that autoresponder address. Almost all paid web hosts and many of the free ones provide autoresponders as part of their hosting service. ...
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