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Six Ways to Stretch your Advertising DollarsEvery business worries about advertising costs and the effectiveness of their advertising. Inserts into newspapers are often thrown away before anyone looks at them. How can you get your advertising dollars to stretch and generate sales? Whether you are an Internet-based business or a storefront business, this is a crucial issue to your long-term success!Banner advertising: Banner advertising comes in two forms: online and storefront. A banner ad can be created and hung on your storefront to get attention or advertise a special sale. Review the advertising banner ordinances in your area to ensure you meet regulations. Far more visible than newspaper ads, these low-cost banners can last for years. An online business should have a banner ad, which is a small, graphically pleasing, “box” seen on websites that generates traffic to your site. These small ads must convey a lot of clear information in a very small space in order to get the “hits”. No hits means no sales. Compelling content is the key; make the reader NEED to know more. Get the click! For both types of banner advertising, you may need to turn to a reasonably priced professional. The price is small and the number of people reached is very high. Without the right design, your banner simply won't be noticed. Google Adwords: Google is the 1 search engine today and provides a means of advertising where you define what you want to spend. A professional Adwords manager may be needed because the process, from selecting keywords to creating the Google Ads, is a bit complex. This can, however, be some of the most effective advertising for stretching your dollar. It's as simple as defining a budget for your Adwords campaign, having the advertisements produced, and making sales. It is even possible to track the hits generated by the ads and your search engine rankings. Search Engine Optimization: If you have a web presence and are not getting the results you want, it may be because no one can locate you! The right keywords must be used to get your site listed in the popular search engines. Then you will have the best chance of receiving clicks to your site and closing sales. No matter how good your website, if no one reads it, there will be no sales. Pleasing and Easy to Use Websites: Once a potential customer reaches your website, they must find it simple and easy to use. The investment in a complex, difficult to use web presence is useless. The website should be not only informative, but visually attractive and show your business services or products clearly and concisely. If a person lands on a page and gets the impression they “need” search into the site, sales will possibly occur. Brochures: The use of brochures, both online and for handing to potential clients in networking situations, can make a very big impression on the potential client – either good or bad. If a brochure is properly designed, the person will remember you when they need your services. Business Cards: Having a well designed, unique, informative and original business card that not only tells about your business but shows what your business is about is a great investment but costs very little for the exposure you gain. The right business card should make a major impression on the reader. A very small advertising investment can generate a “branding” that provides great profits. As you can see, making the right impression and having the right visibility are the keys to making potential clients remember you and want to contact you, while stretching your advertising budget. Don't be forgettable – be outstanding and memorable. It doesn't have to cost an arm and a leg to obtain the advertising tools you need to reach your prospective clients. About the author: Christopher Ross, UE is the owner of Getaway Graphics, a premier web design and marketing firm, focussing on helping small businesses build web sites that get results. You can contact him at 506-452-1595 or at info@getawaygraphics.com © Copyright 2005, Christopher Ross. All rights reserved. Please contact author for reprints Circulated by Article Emporium Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You! Copyright 2005 Michael Port & Associates LLC What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to the world. So why then do most professionals play it safe and hide their creativit... PPC Management Starts with A Great Keyword List Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc. Here's a quick example... 5 Powerful Ways to Make Money Online with a Website There are many ways to make money online and the best way for you is to simply be creative with your skills, knowledge, and abilities. However, the following five options are powerful ways to make money online with a website and definite something you should consider. #1 ... Six Ways to Stretch your Advertising Dollars Every business worries about advertising costs and the effectiveness of their advertising. Inserts into newspapers are often thrown away before anyone looks at them. How can you get your advertising dollars to stretch and generate sales? Whether you are an Internet-based business ... Diary of Beginning Home Business Entrepreneur Part 1 Diary of Beginning Home Business Entrepreneur Part 1. Introduction Hello entrepreneurs. I have been in business for about 3 months. I started my business to become rich and get out of my job. The current job position I hold is a computer network teacher in a me... Selecting a Quality Domain Name Copyright 2005 Shelley Lowery When you're ready to launch your web site and you're trying to select a good domain name, there are many factors that need to be taken into consideration. Select a Domain Name that Reflects Your Web Site Above all else, your domain... Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note Copyright 2005 Off the Page Writing and Submitting Articles is More about Psychology than Writing Skill I've discovered that even when a person understands the benefits from writing and submitting articles, there's seldom a snowball's chance in h*ll that they'll do it... 10 Steps to Creating Your Smalll Business Disaster Plan Copyright 2005 Donna Gunter I'm a recent Hurricane Rita evacuee and survived the evacuation and the ensuing hurricane. Running from a hurricane isn't something I've ever had to do before, nor is it something I'd ever like to do again. However, as a solo business owner, I'm... The Benefits and Risks of Pay-Per-Click Many companies have been "buying their way to the top" of search engines using Pay-Per-Click (PPC) campaigns. Should you promote your Website with PPC? There's no simple answer. But in this REDiTIPS we offer an introduction to PPC so you can make an informed decision. 1. Write product reviews. Give your readers the lowdown on products that you've tried, and earn commissions by publishing the review with your affiliate link. 2. Use testimonials. Increase your reader's confidence in your product by including a couple of ... Five Minutes This article may only be reproduced in its entirety, including the resource box and subscription information electronically or in print. A courtesy copy of your publication would be nice, too! Five Minutes By Dan Reinhold Everyday. Back in the early days of developing my home based business, I went for the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). ... How to leverage the Internet in MLM Copyright 2005 Steve Lowell Most people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site. Your marketing system should fulfill fo... Poster Digital Printing at its Best The most commonly used style in poster digital printing today are those digital posters with photographs in it. Since photographs embody life and energy, they seem to attract more customers to take into further detail in the poster later on be interested in the business that the di... Using Autoresponders In Your Online Business Copyright 2005 Paul Jesse Autoresponders return previously stored messages or sets of messages in response to any email sent to that autoresponder address. Almost all paid web hosts and many of the free ones provide autoresponders as part of their hosting service. ...
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